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The site cms.daveb.co.uk states the following, "This website has been created to showcase a selection of my photography experiences and the CMS website that you are now viewing." We noticed that the website also stated " If you like what you see and would like to consider purchasing the images, hiring my services as a freelance photographer or purchase a similar website to this, then please visit www." It also stated " Where you will find further information on the services that I offer. CLICK HERE TO VIEW ITEMS FOR SALE. Pages or in my wildlife gallery www." The header had dave brown as the highest ranking keyword. This keyword was followed by david brown, website design, and imaging which isn't as urgent as dave brown. The other words the site used was photography. gallery is also included but might not be understood by search crawlers.